Today is World Alzheimer’s Day.

World Alzheimer’s Day provides a worldwide chance to raise awareness of dementia, enhance understanding, and acknowledge the experiences of those living with dementia and their loved ones.

For Merry Maids, dementia awareness is directly connected to our work.

Our teams enter customers’ homes every day. Some of those customers are living with dementia, while others may have a partner or family member affected by the condition.

That is why we are proud to raise funds in support of Alzheimer’s Society and why our staff have undertaken Dementia Awareness training.

Why does Merry Maids support Alzheimer’s Society?

Alzheimer’s Society is Merry Maids’ Charity of the Year.

Throughout our network, we are actively raising awareness and funds to support the valuable work of Alzheimer’s Society for those impacted by dementia.

Our goal this year is to raise £20,000, and every contribution brings us a step nearer to reaching it.

If you would like to support our fundraising, you can donate through our Merry Maids UK JustGiving page:

https://www.justgiving.com/team/merrymaidsuk

This cause is particularly relevant to Merry Maids because our work takes place inside people’s homes.

We offer regular cleaning services for individuals living with dementia, which can alleviate one routine responsibility for busy relatives or carers.

Our Forget Me Knot Challenge

Our annual Forget Me Knot Challenge is a key way we demonstrate our support for Alzheimer’s Society.

It unites Merry Maids franchisees, team members, and communities across the UK to stay active, raise awareness about dementia, and fundraise for the organisation.

Participants join by logging steps and miles, sharing their progress, and working toward our fundraising target.

This event has become a vital part of our dedication to the cause, blending fundraising efforts with conversations about dementia and the importance of awareness.

What does Dementia Awareness training mean for Merry Maids?

The Dementia Awareness training our staff received enhanced their knowledge and understanding of dementia.

While our maids are still primarily professional cleaners rather than carers or specialists, the training has increased their awareness of how dementia impacts daily life.

This improved understanding shapes our approach during visits, such as giving clients more time to respond, communicating clearly, respecting routines, and recognising why small changes at home may matter.

Why can familiarity matter for someone living with dementia?

Home is a deeply personal space. Familiar objects, routines, and surroundings often hold special significance, especially for those living with dementia.

During cleaning, we recognise that moving objects or changing their placement might seem trivial to some but can confuse others.

Our Dementia Awareness training educates staff on why keeping belongings in familiar places and avoiding unnecessary alterations is crucial. This example shows how greater understanding can improve how we deliver our cleaning service.

Why does communication matter?

Each person living with dementia is unique. Some may require extra time during conversations, while others might prefer specific routines or a certain order of events.

Increasing dementia awareness enables our teams to handle these situations with patience and understanding.

The goal isn’t to assume someone’s experience because they live with dementia, but to recognise that their experiences may differ and adjust our approach accordingly.

How can professional cleaning help families affected by dementia?

Cleaning is an ongoing task that never fully ends.

Floors need vacuuming, bathrooms need cleaning, kitchens demand attention, and dust keeps returning.

For families caring for someone with dementia, housework can become an additional burden, competing with their other responsibilities.

Merry Maids offers to handle this practical task. Our professional cleaning service ensures the home remains clean and comfortable, giving relatives and caregivers more time for other duties or simply more quality moments with their loved one.

Why does the home matter to Merry Maids?

Cleaning is always a personal matter for us.

We enter customers’ homes, knowing each household has unique needs. For those living with dementia, familiar environments and routines are especially important.

Our Dementia Awareness training equips our staff with extra knowledge and understanding.

This doesn’t alter our core service—professional home cleaning remains the same. However, it enhances our awareness during each visit.

World Alzheimer’s Day is more than one day

World Alzheimer’s Day provides a key opportunity to discuss dementia, but our dedication extends beyond September 21.

Our Dementia Awareness training is integrated into our teams’ ongoing activities. Similarly, our fundraising efforts for the Alzheimer’s Society persist year-round, with a collective goal of £20,000 uniting the entire Merry Maids network.

Through fundraising, awareness, and better understanding of dementia, we aim to make a meaningful impact on the communities we serve.

Help us reach £20,000

We are aiming to raise £20,000 this year in support of Alzheimer’s Society.

If you would like to support Merry Maids’ fundraising, you can donate through our JustGiving team page:

https://www.justgiving.com/team/merrymaidsuk

Every contribution takes us one step closer to our target.

How can Merry Maids help?

If you or somebody you care for is living with dementia and could benefit from help with regular household cleaning, your local Merry Maids can help.

The Dementia Awareness training our staff have undertaken has given our team additional knowledge and understanding of dementia, helping us provide our cleaning service with greater awareness, patience and consideration.

Let us take care of the housework, so you have more time for what matters to you.

Find your nearest Merry Maids business or call 0800 021 3072 to find out how we can help.

Frequently Asked Questions

What is World Alzheimer’s Day?

World Alzheimer’s Day takes place on 21 September each year. It forms part of World Alzheimer’s Month and helps raise awareness and understanding of dementia.

Why does Merry Maids support Alzheimer’s Society?

Alzheimer’s Society is Merry Maids’ Charity of the Year. Dementia is particularly relevant to our work because our teams regularly provide cleaning services inside customers’ homes, including homes where somebody may be living with dementia.

How much is Merry Maids hoping to raise?

Merry Maids is aiming to raise £20,000 this year in support of Alzheimer’s Society.

What does Dementia Awareness training mean for customers?

The training has given our staff additional knowledge and understanding of dementia. It helps our teams approach customers with greater awareness, patience and consideration while providing professional home cleaning.